"A business name, the names of key products, logos, packaging, and slogans all can function as trademarks that distinguish a business and its services and products. This book has the most up-to-date information on how to select and protect a great trademark and how to register and maintain a trademark with the federal government. The reader will learn how to choose a trademark that distinguishes their business from competitors, search for marks that might conflict with their own, register a mark with the U.S. Patent and Trademark Office, protect marks from unauthorized use by others, resolve trademark disputes outside the courtroom, and create an Internet presence and secure a domain name"-- Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.