Constructing gender in childhood -- Pink or blue?: the gendering of children's marketing / Katherine A. Foss -- Caddie woodlawn grows up : constructions of girlhood in the 1930s / Kate Roberts Edenborg -- Marketing gaming for girls : the framing of princess zelda in American and Japanese nintendo commercials / Mimi Wiggins Perreault, Gregory Perreault, and Michael McCarty -- Where the inner star leads : neoliberal sensibilities in American girl dolls "talents" / Natalia Rybas and Sergey Rybas -- Updating classic toys -- Guys and dolls : gender-inclusive toy marketing in baby alive, the easy-bake oven, and G.I. Joe / Christine Eschenfelder -- The force is now female : the gendered marketing of Star Wars / Jennifer M. Fogel -- Building the future or making friends? : constructing gender in lego narratives / Katherine A. Foss -- Empowerment through Disney? : third wave feminist discourse in the "dream big, princess" campaign / Erika M. Thomas -- Imagine the possibilities : marketing girls' leadership through the president Barbie doll / Madeleine Esch -- Redefining gendered spaces -- The internet asks : why are there no science shirts for girls? : examining a retailer's marketing misstep and public relations success / Nathan Gilkerson -- Kids in the kitchen : an analysis of gendered narratives on the food network / Rebecca Swenson -- What are our children listening to? : gender stereotyping and adult themes in kidz bop / Torie Fowler -- Diy superheroines : craftivism, capitalism, and counter-hegemonic girl culture / Spring-Serenity Duvall -- Beyond princess culture : navigating new spaces / Katherine A. Foss.
Summary:
Beyond Princess Culture: Gender and Children's Marketing' explores the impact of a post-princess space, examining potential agency and empowerment in the products' users while acknowledging that at least some alternatives continue to perpetuate components of the rigidly gender-coded princess culture. This book collectively critiques the commodification of the post-princess child consumer through analysis of historical and contemporary toys, video games, clothing, websites, and other popular culture phenomena. Guided by theories from feminist and gender studies, 'Beyond Princess Culture' demonstrates how the marketing of children's products has and continues to perpetuate and challenge hegemonic notions of gender, race, ethnicity, ability, and other positions of intersectionality, as situated in the social, economic, and historical contexts.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.