Introduction: the politics of transnational sports stardom / Cornel Sandvoss, with Michael Real, Alina Bernstein, and Diana Beeson -- Media made: the reinvention of athletes as heroes, stars, and celebrities in contemporary Japan / Todd Joseph Miles Holden -- Scotland the we(e)?: A small country in a large world at the Salt Lake Winter Olympics / Hugh O'Donnell -- A new Prince of Wales? Long live the king! / John Harris -- "One of us": construction and Israelification of a soccer star / Alina Bernstein -- Mick Foley: pro wrestling and the contradictions of a contemporary American hero / Sam Ford -- Being "like Mike"--the utility of black sports stars in American racial discourse / Mark D. Alleyne -- Foot fault! Interrogating social networking coverage of Serena's 'outburst' at the 2009 U.S. Open / Nancy E. Spencer -- Globalization and diversity in American sports: the meaning behind "Fernandomania" / Michael Real and Diana Beeson -- National heroes on the global stage: the 2002 Olympic Games and Football World Cup / Lothar Mikos -- From national hero to liquid star: identity and discourse in transnational sports consumption / Cornel Sandvoss.
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