Winning the future : marketing and entrepreneurship in harmony / Philip Kotler, Kellogg School of Management, Northwestern University, USA, Hooi Den Huan, Nanyang Business School, Nanyang Technological University, Singapore.
At head of title: MarkPlus Inc., the leading marketing consulting in Indonesia; founder, Hermawan Kartajaya. Includes bibliographical references and index.
Summary:
"Readers will discover how to be more entrepreneurial and enterprising in one's mindset and in action and appreciate how to turn challenges into opportunities Helps readers understand the problems and issues faced by a typical start-up and how to overcome them, learn how to achieve competitive edge in the consulting and research industry, through effective differentiation strategies and tactics, and develop the ability for sustainable success Readers will learn how marketing and entrepreneurship can be employed more effectively and keep abreast with some of the latest developments in this field, especially in a fast digitalising and rapidly changing business landscape"-- Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.