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Author:

Mahajan, Vijay.

Title:

Africa rising : how 900 million African consumers offer more than you think / Vijay Mahajan ; with Robert E. Gunther.

Publisher:

Wharton School Pub.,

Copyright Date:

c2009

Description:

xii, 260 p., [16] p. of plates : ill. (chiefly col.), maps (chiefly col.) ; 24 cm.

Subject:

Africa--Commerce.
Africa--Economic conditions.
Investments, Foreign--Africa.
International business enterprises--Africa.
Inversiones extranjeras--Africa
Empresas internacionales--Africa
Africa--Comercio
Africa--Condiciones económicas

Notes:

Includes bibliographical references (p. 221-237) and index.

Contents:

Baking bread in Zimbabwe -- Africa is richer than you think -- The power of Africa two -- Harnessing the Hanouti: opportunities in organizing the market -- Building Mama Habiba an ice factory: opportunities in infrastructure -- Running with the cheetah generation: opportunities in Africa's youth market -- Hello to Nollywood: opportunities in media and entertainment -- Coming home: opportunities in the African diaspora -- Ubuntu market.

ISBN:

9780132339421 (hbk. : alk. paper)
0132339420 (hbk. : alk. paper)

OCLC:

(OCoLC)213765772

LCCN:

2008012190

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)

UQAX771 -- Des Moines Area Community College Library - Ankeny (Ankeny)

OMAX631 -- Geisler Learning Resource Cntr (Pella)

UTAX115 -- Buena Vista University Library (Storm Lake)