Understanding and profiting from intellectual property in international business : a beginning -- Intellectual property theories -- Intellectual property systems -- Intellectual property impacts political economy -- The effects of political economy on intellectual property -- Culture and intellectual property -- Managing intellectual property assets -- Valuing intellectual property -- Internationalizing intellectual property -- International licensing and contracting of intellectual property -- Global piracy and strategic responses -- Understanding and profiting from intellectual property in international business : new beginnings.
Summary:
"This book covers cross-border strategies to understand and profit from intellectual property. It starts with a basic overview of IP before focusing specifically on international business contexts. The book then explores factors that affect IP-related business activities in different countries. Next, follows a discussion of the importance of managing IP valuation, people, and products, which leads into an examination of strategies for obtaining value from IP-related activities, including licensing. This edition updates the contents and adds new contemporary cases, such as internet-based crimes and trademarked sport brands. Readers will gain an understanding of the significance of IP to corporate success in the increasingly globalized world. With updated knowledge on deriving value from IP, this book will provide insights for practitioners to deal with cross-border issues of IP, and for scholars across disciplines to advance studies of cross-border issues and conflicts in IP." --back cover
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.