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Author:
Schonfield, Ernest, author. http://id.loc.gov/authorities/names/nb2008016963
Title:
Business rhetoric in German novels : from Buddenbrooks to the global corporation / Ernest Schonfield.
Publisher:
Camden House,
Copyright Date:
2018
Description:
xii, 295 pages ; 24 cm.
Subject:
German fiction--20th century--History and criticism.
German fiction--21st century--History and criticism.
Business in literature.
Businesspeople in literature.
Corporations in literature.
Economics in literature.
German literature.
Roman.
Deutsch.
Wirtschaft--Motiv.
Criticism, interpretation, etc.
Literary criticism.
Notes:
Includes bibliographical references (pages 245-272) and index.
Contents:
9. Communicative Contests in Philipp Schonthaler's Das Schiff das singend zieht auf seiner Bahn, 2013. 2. Oratory and Publicity in Heinrich Mann's Der Untertan, 1914/18 -- 3. Organizing Speech in Gabriele Tergit's Kasebier erobert den Kurfurstendamm, 1931 -- 4. Seeing through the Rhetoric in Bertolt Brecht's Dreigroschenroman, 1934 -- 5. Giving an Account of the Self in Ingeborg Bachmann's Matina, 1971 -- 6. Negotiating Bureaucracy in Hermann Kant's Das Impressum, 1972 -- 7. Corporate Discourse in Friedrich Christian Delius's Unsere Siemens-Welt, 1972 -- 8. Producing Ethos in Kathrin Roggla's wir schlafen nicht, 2004 -- 9. Communicative Contests in Philipp Schonthaler's Das Schiff das singend zieht auf seiner Bahn, 2013.
Summary:
"Throughout the twentieth century and well into the twenty-first, Germany has maintained its position as one of the world's largest economies. In the literature of this period, business is often depicted as a performance that requires great linguistic skill. This book is a study of the representation of business practices in nine German-language novels-published during the period from 1901 to 2013-that explore how language is used rhetorically in pursuit of economic and political agendas. Taken up as case studies, in chronological order, the novels are by Thomas Mann, Heinrich Mann, Gabriele Tergit, Bertolt Brecht, Ingeborg Bachmann, Hermann Kant, Friedrich Christian Delius, Kathrin Röggla, and Philipp Schönthaler, all of whom articulate cultural imaginaries and political ideologies at key moments in recent German history. In doing so, they challenge readers to refine their own interpretive skills. By considering business rhetoric in the novels, Ernest Schonfield shows how the formulation of language remains inseparable from the exercise of economic and political power. The central message of this book is that literature and business have something essential in common: they both rely on the persuasive use of language"-- Provided by publisher.
Series:
Studies in German literature, linguistics, and culture
ISBN:
1571139834
9781571139832
OCLC:
(OCoLC)1028184357
LCCN:
2018011091
Locations:
OVUX522 -- University of Iowa Libraries (Iowa City)

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