Includes bibliographical references (pages 220 - 234) and index.
Contents:
Introduction: Contemporary fiction, celebrity culture and the market for modernism -- Signature to brand: Martin Amis's negotiations with literary celebrity -- "To invent a literature": Ian McEwan's commercial modernism -- Modernism as postcoloniail inc.: authorizing Salman Rushie -- When the public wants: Kazuo Ishiguro, prize culture, and the art of alienation -- Zadie Smith, inauthenticity, and multicultural modernism -- Marginal literary values, or, how Eimear McBride andd Anna Burns reframe Irish modernism.
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