Published with the American Association of Collegiate Registrars and Admissions Officers (AACRAO). Includes bibliographical references and indexes.
Contents:
Origins of strategic enrollment management / Don Hossler -- Understanding the context / Bob Bontrager and Don Hossler -- Successful strategic enrollment management organizations / Don Hossler, David H. Kalsbeek, and Bob Bontrager -- Understanding student college choice / Eunkyoung Park and Don Hossler -- Markets and market niches / David H. Kalsbeek and Brian Zucker -- Admissions and recruitment marketing / Tom Hayes -- Understanding transfer and articulation : implications for enrolling transfer students / Bruce Clemetsen, Lee Furbeck, and Alicia Moore -- How admission decisions get made / Jerome A. Lucido -- Economic perspectives on pricing and what it means for SEM / Gabriel R. Serna and Matthew Birnbaum -- Understanding financial aid and its effects on student enrollments and institutional finance / Jacob P.K. Gross -- Using campus-based financial aid strategically / Stephen Brooks -- Budgets, aid, and enrollments / Guilbert L. Brown and Jacob P.K. Gross -- New context for retention and persistence / Doug Shapiro and Afet Dundar -- Models of student retention and persistence / Amy S. Hirschy -- Students at risk in residential and commuter colleges and universities / John M. Braxton, Harold V. Hartley III, and Dawn Lyken-Segosebe -- The persistence of students of color / Willis A. Jones -- Nontraditional students and student persistence / Mary K. Hutchens -- The role of the institution in increasing college student persistence / Mary Ziskin, Jerome A. Lucido, Jacob P.K. Gross, Donald Hossler, Emily Chung, and Vasti Torres -- Delivering effective admissions operations / Jennifer DeHaemers and Michele Sandlin -- The registrar of the future / David M. Sauter and Howard E. Shanken -- The role of financial aid operations in fostering student and institutional success / Tom Green -- The role of technology in supporting SEM / Wendy Kilgore and Brent Gage -- Campus-based SEM research / Darin Wohlgemuth -- Tracking SEM policy trends / Mike Reilly and Michelle Mott -- Strategic thinking enrollment organizations / Adam J. Herman -- Emerging SEM organizations for graduate and international students / Jay Goff and Monique Snowden -- Strategic enrollment planning / Bob Bontrager and Tom Green -- Trends in strategic enrollment management / Don Hossler -- Ethics and strategic enrollment management / Marc M. Camille -- Summing up : the present and future tense for SEM / Don Hossler and Bob Bontrager.
Summary:
Combining relevant theories and research with applied chapters on the management of offices such as admissions, financial aid, and the registrar, this handbook provides a comprehensive overview of the policies, strategies, and practices involved in postsecondary enrollments and, in particular, strategic enrollment management (SEM).--Adapted from publisher description.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.