Includes bibliographical references. "This article is the eighteenth in a Matthew Bender/LexisNexis series that began in 1999, written to coincide with the Annual Meetings of the International Trademark Association"--Page i.
Contents:
Introduction -- Laying out the issues -- T-shirts and tote bags: the epic Macy's v. Strategic Marks struggle -- Obtaining trademark rights from promotional goods -- Barriers to obtaining trademark rights bfrom use of material on promotional grounds -- Likelihood of confusion from use of mark on promotional goods -- Looking the elephant in the room straight in the eyes -- Conclusion -- Coda.
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