Reformed: 1999-2000. At a crossroads, Trump test-markets Trump the political brand -- Playing the part: 2000-2010. Trump finds a TV persona, sharpens his skills at attacking rivals, and grows in natural stature -- Settling on a political voice: 2010-2013. Trump builds a political team and slowly learns the power of social media -- The race before the race: 2013-2014. A productive detour onto the gubernatorial trail in New York -- To the escalator: 2014-2015. A popularist politician emerges -- Epilogue: The centre cannot hold.
Summary:
Between 2000 and 2015, when Trump announced his candidacy, he was able to identify an unserved political constituency, hone a persuasive message that appealed to their needs, and deliver it effectively, despite intense media opposition. Salkin and Short provide a nonpartisan oral history which shows that Trump had carefully planned his bid for the presidency since he launched what many considered to be a joke candidacy in 1999. His business, media, and political dealings from this era serve as a guide for understanding the man, his mindset, and his every action. -- adapted from jacket
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.