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Author:
Carvill, Michelle, 1969- author.
Title:
Myths of social media : dispel the misconceptions and master social media / Michelle Carvill, Ian MacRae.
Edition:
2nd Edition.
Publisher:
Kogan Page Inc,
Copyright Date:
2022
Description:
293 pages
Subject:
Internet marketing.
Social media.
Information technology--Management.
BUSINESS & ECONOMICS / Management.
BUSINESS & ECONOMICS / Customer Relations.
BUSINESS & ECONOMICS / E-Commerce / Digital Marketing.
BUSINESS & ECONOMICS / Business Writing.
COMPUTERS / Internet / Social Media.
Other Authors:
MacRae, Ian (Psychologist), author.
Notes:
Revised edition of Myths of social media, 2020. Includes bibliographical references and index.
Summary:
The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work.
ISBN:
1398607789
9781398607781
1398607800
9781398607804
LCCN:
2022031792
Locations:
FYPI314 -- Dubuque County Library - Asbury Branch (Asbury)

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