Includes bibliographical references (pages 230-232) and index.
Contents:
The initial idea: the baby stages of market research -- Prototyping: let's get crafty -- Customer identification: finding your peeps -- Distribution: getting your stuff out there -- Marketing: shouting from the rooftops -- Manufacturing: getting it made -- Funding options: finding the dollars -- Building your team: swipe right for your business -- Set-backs, screw-ups, and successes: it must be Tuesday -- Work and personal life balance: hey, what a pipedream.
Summary:
"Authors Mina Yoo and Hilary Meyerson offer practical advice to any woman looking to take an invention from idea to market. Walking you through the entire process, they offer encouragement, success stories of other female inventors, and concrete guidance to help readers realize their dreams of invention. Inventing and innovation is a hot topic, and this book--coauthored by a woman who created a successful business that started as a sketch on a cocktail napkin--offers a helping hand through the invention process without intimidation or undue complication"-- Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.