30 records matched your query       

Author:

Anderson, Chris, 1961-

Title:

The long tail : why the future of business is selling less of more / Chris Anderson.

Edition:

1st ed.

Publisher:

Hyperion,

Copyright Date:

c2006

Description:

xii, 238 p. : ill. ; 25 cm.

Subject:

Internet marketing.
Market segmentation.
Marketing--Technological innovations.

Notes:

Includes bibliographical references (p. [227]-230) and index.

Contents:

The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new procedures -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- Coda: tomorrow's tail.

Indexed by:

Choice Jan 2007.
NYT Bk 07/30/2006.
PW 05/22/2006.
LJ 08/01/2006.
Bklst 08/01/2006.

ISBN:

1401302378
9781401302375

Locations:

O4AX446 -- Chadwick Library

KSPG296 -- Burlington Public Library (Burlington)

UQAX771 -- Des Moines Area Community College Library - Ankeny (Carroll)

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

PTAX572 -- Stewart Memorial Library (Cedar Rapids)

V3AX572 -- Kaplan University Library - Cedar Rapids (Cedar Rapids)

XBPE737 -- Lied Public Library - Clarinda (Clarinda)

CDPF771 -- Clive Public Library (Clive)

ZBPE245 -- Norelius Community Library (Denison)

OSAX771 -- Grand View University Library (Des Moines)

UDAX314 -- Charles C. Myers Library (Dubuque)

SOAX911 -- Simpson College - Dunn Library (Indianola)

CAPH522 -- Iowa City Public Library (Iowa City)

EZPE755 -- Le Mars Public Library (Le Mars)

O3AX572 -- Cornell College - Russell D. Cole Library (Mount Vernon)

VKPE334 -- Oelwein Public Library (Oelwein)

OTAX626 -- Wilcox Library (Oskaloosa)

OMAX631 -- Geisler Learning Resource Cntr (Pella)

XGPC697 -- Villisca Public Library (Villisca)