"First published by AVA Publishing SA, 2013" -- title page verso. Includes bibliographical references and index.
Contents:
Machine generated contents note: 1.The Fashion Buyer -- What is a fashion buyer? -- Fashion buying approaches -- Retail environments and the buyer -- Case Study: Kate Ruque, Luxury Fashion Buyer -- Interview: Kate Ruque -- ch. 1 Summary -- 2.Sources of buying inspiration -- Buyers, designers, and markets -- Market research -- Trend forecasting -- Buying markets -- Case study: Capsule Show -- Interview: Deirdre Maloney -- ch. 2 Summary -- 3.Suppliers, sourcing and communication -- The fashion designer < > buyer relationship -- What is a supply chain? -- The buyer < > supplier relationship -- Managing the supply base -- Sourcing issues -- Developing product categories and selecting lines -- Fabric selection -- Fashion lead times and the fashion buying cycle -- Selecting and buying garments -- Case study: Feral Childe -- Interview: Alice Wu -- ch. 3 Summary -- 4.Merchandise planning -- What is merchandise planning? -- Developing the initial seasonal buying plan Note continued: Product sampling and final range preparation -- Merchandise pricing -- Risk and range size issues -- Getting the range balance right -- Case study: Gerber Technology -- Interview: Oshana Pinto -- ch. 4 Summary -- 5.Trends in fashion buying -- Promotional activities -- Technology -- Corporate social responsibility -- Case study: Kristen Lucio, Fashion Entrepreneur -- Interview: Kristen Lucio -- ch. 5 Summary.
Summary:
"This revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry. Fashion Buying uniquely looks at what fashion buying entails in terms of the activities, processes and people involved - from the perspective of the fashion buyer. The book breaks down the five key areas of buying activity for those wishing to pursue a career in the industry, crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning and trends in fashion buying. Featuring completely revised content on retail typology (including need-to-know info on demographics, price points and markets), and selecting and buying garments (line sheets, purchase orders and lookbooks), Fashion Buying now includes valuable new sections on customer profiling, merchandise pricing (mark-ups, markdowns and how pricing is calculated for profit), and trends. Also included in this practical handbook are insightful interviews with both established and emergent fashion creatives. Business case studies put the contents of each chapter into professional context and provide insider perspective; while industry-focused exercises and activities enable readers to practise applying their new skills and so gain a competitive advantage in both their studies and buying careers. Written by industry experts, Fashion Buying is an invaluable go-to resource and leading textbook for fashion design, marketing, buying and merchandising students." -- Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.