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Author:
Magazine Research Development Council.
Title:
Measures of magazine exposure through-the-book recall of natural waiting room reading :
a report of the Magazine Research Development Council, Advertising Research Foundation / study conducted by Audits & Surveys, inc. ; analysis prepared by ARF technical staff.
Publisher:
ARF,
Copyright Date:
1979
Description:
50 p. : forms ; 28 cm.
Subject:
American periodicals
Readership surveys--United States.
Other Authors:
Advertising Research Foundation.
Audits & Surveys.
Series:
Certitude test ; no. 3
LCCN:
80108173
Locations:
OVUX522 --
University of Iowa Libraries
(Iowa City)
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This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.