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Author:
Bodian, Nat G., 1921-
Title:
Copywriter's handbook :
a practical guide for advertising and promotion of specialized and scholarly books and journals / Nat G. Bodian.
Publisher:
ISI Press,
Copyright Date:
c1984
Description:
xx, 277 p. : ill. ; 27 cm.
Subject:
Advertising copy--Handbooks, manuals, etc.
Books--Handbooks, manuals, etc.--Handbooks, manuals, etc.
Periodicals--Handbooks, manuals, etc.--Handbooks, manuals, etc.
Publishers and publishing--Handbooks, manuals, etc.
Scholarly periodicals--Handbooks, manuals, etc.--Handbooks, manuals, etc.
Scholarly publishing--Handbooks, manuals, etc.
Notes:
Includes index. Bibliography: p. 226-227.
ISBN:
9780894950407
0894950401
9780894950391 (pbk.) :
0894950398 (pbk.) :
LCCN:
84015781
Locations:
OVUX522 --
University of Iowa Libraries
(Iowa City)
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