30 records matched your query       

Author:

Gudis, Catherine.

Title:

Buyways : billboards, automobiles, and the American landscape / Catherine Gudis.

Publisher:

Routledge,

Copyright Date:

2004

Description:

viii, 333 p. : ill. (some col.) ; 25 cm.

Subject:

Advertising, Outdoor--United States--History--20th century.
Billboards--United States--History--20th century.
Consumption (Economics)--United States--History--20th century.
Automobile travel--United States--History--20th century.

Notes:

Includes bibliographical references (p. 303-318) and index..

Contents:

Before the car -- Producing a landscape of signs -- A nation on wheels -- The culture of mobility -- Producing mobile audiences and corridors of consumption -- The aesthetics of speed and the powers of "picturization" -- Modern art and advertising -- Distributing traffic and trade: decentralization and the birth of the strip -- Visualizing distribution -- The consolidation and growth of national advertising -- Traffic and trade: "buying power in motion" -- An architecture of mobility -- The strip -- "The billboard war": scenic sisters and the business of highway beautification -- "The billboard war" -- When separate spheres collide -- The pastoral view -- "Billboard barons" -- Zoning and the road to federal legislation -- Losers and winners -- Conclusion: the road ahead.

Series:

Cultural spaces series

ISBN:

9780415934541 (alk. paper)
0415934540 (alk. paper)
9780415934558 (pbk. : alk. paper)
0415934559 (pbk. : alk. paper)

OCLC:

(OCoLC)52819591

LCCN:

2003017457

Locations:

O4AX446 -- Chadwick Library

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

PTAX572 -- Stewart Memorial Library (Cedar Rapids)