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Title:

Trademark and deceptive advertising surveys : law, science, and design / Shari Seidman Diamond and Jerre B. Swann, editors.

Edition:

Second edition.

Publisher:

American Bar AssociationIntellectual Property Law Section,

Copyright Date:

2022

Description:

xvi, 406 pages ; 26 cm

Subject:

Trademarks--Law and legislation--United States.
Deceptive advertising--Law and legislation--United States.
Market surveys--Law and legislation--United States.
Market surveys--United States--Methodology.
Evidence (Law)--United States.

Other Authors:

Diamond, Shari Seidman, editor.
Swann, Jerre B., editor.
American Bar Association. Section of Intellectual Property Law, issuing body.

Notes:

Includes bibliographical references and index.

Contents:

Survey critiques / The use of pilot tests and pretests in consumer surveys / by Jerre B. Swann. The universe / by William G. Barber and Giulio E. Yaquinto -- Likelihood-of-confusion surveys / by Jerre B. Swann -- Secondary meaning surveys / by Susan Schwartz McDonald -- Genericness surveys in trademark disputes : under the gavel / by E. Deborah Jay -- Surveys in dilution cases / by Shari Seidman Diamond -- Swann's response to Diamond re dilution surveys / by Jerre B. Swann -- Survey evidence in false advertising cases / by David H. Bernstein and Bruce P. Keller -- Control foundations : rationales and approaches / by Shari Seidman Diamond -- Design issues and the value of multiple controls / by Mike Rappeport -- Psychological considerations in designing trademark and false advertising survey questionnaires / by David T. Neal -- Internet surveys in trademark cases : benefits, challenges, and solutions / by Matthew B. Kugler and R. Charles Henn Jr. -- Survey percentages in Lanham Act matters / by Matthew G. Ezell and AnnaBelle Sartore -- The Daubert revolution and Lanham Act surveys / by G. Kip Edwards and J. David Mayberry -- Survey critiques / by Jerre B. Swann.

ISBN:

1639050582
9781639050581

OCLC:

(OCoLC)1296691091

LCCN:

2022004608

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