The Locator -- [(subject = "Teenage consumers")]

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Author:
Coulter, Natalie, 1971- author.
Title:
Tweening the girl : the crystallization of the tween market / Natalie Coulter.
Publisher:
Peter Lang,
Copyright Date:
2014
Description:
xi, 191 pages ; 23 cm.
Subject:
Teenage consumers.
Consumer behavior.
Branding (Marketing)
Notes:
Includes bibliographical references (pages [161] - 184) and index.
Contents:
Introduction -- "Discovering" the tween -- Girls just wanna have fun -- Selling the in between -- Momma's little shoppers : upaging the child -- Selling cool : downaging the teen -- Conclusion -- References.
Series:
Mediated youth ; vol. 20.
ISBN:
1433121751 (pbk. : alk. paper)
9781433121753 (pbk. : alk. paper)
143312176X (hardcover : alk. paper)
9781433121760 (hardcover : alk. paper)
OCLC:
(OCoLC)864709563
LCCN:
2013041252
Locations:
UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

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