The new road to success is paved with good branding -- Welcome to the Serhant brand strategy system -- Phase one: discover your core identity -- It's time to think bigger: creating your brand vision -- The and behind your brand: finding your superpower -- How to be the one: brand personality -- Creating your visual identity the right way -- Take great photos -- Phase two: consistency is key -- The five families (platforms) -- Consistent content -- Authenticity -- TMI and other ways to ruin your brand -- Phase three: shout it from the mountaintop -- The power of amplification -- Partnerships -- Get ready to be transformed.
Summary:
"Brand is everything. Whether you're a real estate broker, a hair stylist, or a contractor, your end goal is the same: get leads and generate new business. You want people to think of you the split second they consider looking for a new apartment, getting highlights, or finally redoing that guest bathroom. And while building a brand from scratch sounds daunting, the authentic you is already a brand--you just might not know it yet. Brand It Like Serhant guides readers through the exact same strategy that transformed Serhant from that-broker-above-Burger Heaven into the most recognized real estate brand in the world. Like the bestselling Sell it Like Serhant and Big Money Energy, Ryan's third book features actionable, easy-to-follow advice couched within the crazy stories that continue to make up his daily life as an entrepreneur, but also fresh and incisive interviews with the people behind some of the most popular brands today: Gary Vaynerchuck, Kenneth Cole, Rebecca Minkoff, Justina Blakeny, and Mark Manson, to name a few. Start to finish, this book empowers readers to build an authentic, enduring brand by becoming known for what they want to be known for--and skyrocket their career"-- Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.