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Author:

Berger, Jonah, author.

Title:

Magic words : what to say to get your way / Jonah Berger.

Edition:

First edition.

Publisher:

Harper Businessan imprint of HarperCollinsPublishers,

Copyright Date:

2023

Description:

viii, 245 pages ; 24 cm

Subject:

Persuasion (Psychology)
Communication.
Self-help publications.

Notes:

Includes bibliographical references (pages 227-234) and index.

Contents:

Introduction -- Active identity and agency -- Convey confidence -- Ask the right questions -- Leverage concreteness -- Employ emotion -- Harness similarity (and difference) -- What language reveals -- Epilogue -- Appendix: Reference guide for using and applying natural language processing.

Summary:

"A book about how to use words in a way that is most persuasive"-- Provided by publisher.
"New York Times bestselling author Jonah Berger's cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams." -- inside front jacket flap.
Words are how we persuade, communicate, and connect. But certain words have more impact than other: they're better at changing minds, engaging audiences, and driving action. Berger takes us inside the new science of language-- and shows you how to use it. He shares actionable tools to help you increase your impact, and discover the leverage of magic words. -- adapted from jacket

ISBN:

0063204932
9780063204935

OCLC:

(OCoLC)1336461801

LCCN:

2022023797

Locations:

XSPE157 -- Atlantic Public Library (Atlantic)

XWPC787 -- Avoca Public Library (Avoca)

YAPC771 -- Bondurant Community Library (Bondurant)

KSPG296 -- Burlington Public Library (Burlington)

RZPE145 -- Carroll Public Library (Carroll)

SAPG074 -- Cedar Falls Public Library (Cedar Falls)

WKPE185 -- Cherokee Public Library (Cherokee)

XBPE737 -- Lied Public Library - Clarinda (Clarinda)

YTPG232 -- Clinton Public Library (Clinton)

HUAX887 -- Southwestern Community College Library - Creston (Creston)

SWPB124 -- Dumont Community Library (Dumont)

GHPD771 -- Grimes Public Library (Grimes)

CMPE792 -- Drake Community Library (Grinnell)

KIPB845 -- Hospers Public Library (Hospers)

UGPF911 -- Indianola Public Library (Indianola)

GOPG641 -- Marshalltown Public Library (Marshalltown)

FGPD194 -- New Hampton Public Library (New Hampton)

UJPE911 -- Norwalk Easter Public Library (Norwalk)

ESPD725 -- Sibley Public Library (Sibley)

UVAX975 -- Western Iowa Tech Library (Sioux City)

RFPC397 -- Stuart Public Library (Stuart)

SFPH074 -- Waterloo Public Library (Waterloo)