Previous ed.: 2004. Includes bibliographical references.
Contents:
Burger wars: McDonald's vs. Burger King, Yum et. al. -- Cola wars: Coca-Cola vs. PepsiCo -- Airliner wars: Boeing vs. Airbus -- Sneaker wars: Nike vs. Reebok -- Al Dunlap savages Scott Paper and Sunbeam -- Ford Explorers with Firestone tires: ill handling a killer scenario -- Perrier: overresponding to a crisis -- The KMart/Sears merger of faltering firms -- Hewlett-Packard under Carly Fiorina -- Toys "R"Us: trying to defend against Wal-Mart -- Gateway's efforts to stay alive -- Maytag: an incredible sales promotion in England -- Merck's Vioxx catastrophe -- Snapple: Quaker's reckless acquisition -- Newell Rubbermaid destroys a growth mode -- Euro Disney: bungling a successful format -- Harley-Davidson: creating an enduring mystique -- Vanguard: success in taking the road less traveled -- Southwest Airlines: 'Try to match our prices" -- Wal-Mart: the unstoppable -- Boston Beer: is greather growth possible? -- OfficeMax: to the end -- Conclusions: what can be learned?
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.