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Author:
AMA Winter Educators' Conference (2003)
Title:
2003 AMA Winter Educators' Conference : marketing theory and applications / editors, Geraldine R. Henderson, Marian Chapman Moore.
Publisher:
American Marketing Association,
Copyright Date:
c2003
Description:
xviii, 367 p ; 28 cm.
Subject:
Marketing research.--Congresses.
Marketing.--Congresses.
Other Authors:
Henderson, Geraldine R. (Geraldine Rosa), 1963-
Moore, Marian Chapman.
American Marketing Association.
Notes:
"Volume 14." Includes bibliographical references and index.
ISBN:
9780877573050
0877573050
OCLC:
(OCoLC)52747112
Locations:
UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

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