"SAM! ENJOY" and author's signature written on first page. IaU Includes webliographical and bibliographical references (pages 174-177).
Contents:
Introduction -- framework and philosophy -- Relationship: the foundation of everything -- Technology: putting it in its place -- Strategy: knowing where you want to be -- Execution: just do it! -- Marketing and selling are not dirty words -- Innovation and managing risk -- Managing internal communication for impact and value -- Describing yourself -- not the library -- Client engagement in special libraries -- Conclusion and inspiration.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.