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Author:

Spulber, Daniel F.

Title:

Global competitive strategy / Daniel F. Spulber.

Publisher:

Cambridge University Press,

Copyright Date:

2007

Description:

xiv, 290 p. : ill., 1 map ; 26 cm.

Subject:

Strategic planning.
Strategic planning--Case studies.
International business enterprises--Management.
International business enterprises--Management--Case studies.
Competition, International.
Globalization--Economic aspects.
Planification stratégique.
Planification stratégique--Cas, Études de.
Mondialisation.
Entreprises multinationales--Gestion.
Entreprises multinationales--Gestion--Cas, Études de.
Concurrence internationale.

Notes:

Includes bibliographical references and index.

Contents:

Introduction: the global challenge -- The global mosaic -- Global strategic analysis -- Global competitive advantage -- Global competitive strategy -- Global investment strategy :choosing the best mix of transactions and investment -- The global business organization -- Lenovo: entering global competition -- Cemex: making global markets -- Dairy farm: regional retail strategy -- Danone: organizing for global competition -- Conclusion.

ISBN:

0521880815 (hbk.)
9780521880817 (hbk.)

LCCN:

2007281339

Locations:

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

ULAX314 -- Loras College Library (Dubuque)

UDAX314 -- Charles C. Myers Library (Dubuque)

OMAX631 -- Geisler Learning Resource Cntr (Pella)