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Author:

Hawthorne, Fran

Title:

Ethical chic : the inside story of the companies we think we love / Fran Hawthorne

Publisher:

Beacon Press,

Copyright Date:

c2012

Description:

xxvi, 181 p. ; 24 cm

Subject:

Corporations--Moral and ethical aspects--United States--Case studies
Business ethics--United States--Case studies
Social responsibility of business--United States--Case studies
Corporate image--United States--Case studies
Brand loyalty--United States--Case studies

Notes:

Includes bibliographical references

Contents:

Introduction: the image -- Tom's of Maine : Woodstock toothpaste -- Timberland : how green is my leather -- Starbucks : coffee as a brand name -- Apple : the coolest of them all -- Trader Joe's : are we having fun yet? -- American Apparel : sex and the T-shirt -- The reality

ISBN:

0807000949 (alk. paper)
9780807000946 (alk. paper)

OCLC:

(OCoLC)755696714

LCCN:

2011048739

Locations:

WCPC115 -- Alta Community Library (Alta)

GFPE771 -- Altoona Public Library (Altoona)

USUX851 -- Iowa State University - Parks Library (Ames)

BOPG851 -- Ames Public Library (Ames)

RZPE145 -- Carroll Public Library (Carroll)

CBPF522 -- Coralville Public Library (Coralville)

HUAX887 -- Southwestern Community College Library - Creston (Creston)

SOAX911 -- Simpson College - Dunn Library (Indianola)

GDPF771 -- Urbandale Public Library (Urbandale)