The Locator -- [(subject = "Readership surveys")]

57 records matched your query       

Record 20 | Previous Record | MARC Display | Next Record | Search Results
Title:
The 1979 Simmons Market Research Bureau, inc. study of media and markets / [prepared by the technical staff of the] Advertising Research Foundation.
Publisher:
The Foundation,
Copyright Date:
1980
Description:
122 pages ; 28 cm.
Subject:
Advertising--Research--United States.
Sampling (Statistics)--Evaluation.
Consumption (Economics)--Surveys.
Readership surveys--United States.
Other Authors:
Advertising Research Foundation. http://id.loc.gov/authorities/names/n80006300
Other Titles:
Simmons Market Research Bureau, inc. study of media and markets.
Study of media and markets.
Notes:
Earlier edition published in 1979 entered under: Advertising Research Foundation, with title: 1978-79 Simmons study of selective markets and the media reaching them.
Series:
Research audit
Professional audit of research services report
OCLC:
(OCoLC)7026843
Locations:
OVUX522 -- University of Iowa Libraries (Iowa City)

Initiate Another SILO Locator Search

This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.