Your marketing plan : niche marketing -- Your professional image -- Advertising on the ground and in the ether : your website, e-mail marketing, directories, and more -- Social media for today and tomorrow -- Public relations : press releases, brochures, newsletters, and more -- Writing and speaking : blogs, getting published, speaking gigs, webinars, and podcasts -- Communications : e-mail, telephone, snail mail, and more -- Gifts and entertainment : dos and don'ts, promotional items, and the role of charitable giving -- Your law practice as marketing tool : meeting client expectations, cross-marketing, and marketing for in-house counsel -- Asking for business : preparation, asking for referrals, and more.
Summary:
"The book is a collection of tips from real women rainmakers"--Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.