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Author:
Lincoln, Keith.
Title:
Private label :
turning the retail brand threat into your biggest opportunity / Keith Lincoln & Lars Thomassen.
Edition:
1st ed.
Publisher:
Kogan Page,
Copyright Date:
2008
Description:
xiv, 297 p. : ill. ; 24 cm.
Subject:
Retail trade.
Branding (Marketing)--Management.
Brand name products--Management.
Other Authors:
Thomassen, Lars.
Notes:
Includes index.
ISBN:
0749450274
9780749450274
OCLC:
(OCoLC)163616720
LCCN:
2007037084
Locations:
UNUX074 --
University of Northern Iowa - Rod Library
(Cedar Falls)
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