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Author:

Gray, Jonathan (Jonathan Alan)

Title:

Show sold separately : promos, spoilers, and other media paratexts / Jonathan Gray.

Publisher:

New York University Press,

Copyright Date:

c2010

Description:

xi, 247 p. : ill. ; 24 cm.

Subject:

Advertising--Social aspects.--Social aspects.
Advertising--Social aspects.--Social aspects.
Television programs--Social aspects.--Social aspects.
Motion pictures--Social aspects.--Social aspects.
Paratext.
Intertextuality.
Mass media and culture.

Notes:

Includes bibliographical references and index.

Contents:

Introduction: film, television, and off screen studies -- From spoilers to spinoffs : a theory of paratexts -- Coming soon! Hype, intros, and textual beginnings -- Bonus materials : digital auras and authors -- Under a long shadow : sequels, prequels, pre - texts, and intertexts -- Spoiled and mashed up : viewer created paratexts -- In the world, just off screen : toys and games -- Conclusion: "In the DNA" : creating across paratexts.

ISBN:

0814732348
9780814732342
0814731953 (pb : alk. paper)
9780814731956 (pb : alk. paper)
0814731945 (cl : alk. paper)
9780814731949 (cl : alk. paper)

OCLC:

(OCoLC)326483141

LCCN:

2009029212

Locations:

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

OVUX522 -- University of Iowa Libraries (Iowa City)