Includes bibliographical references (pages 259-278) and index.
Contents:
Introduction -- Creating wild capital from the ecosystem services model -- The ecotourist question -- The question of charisma -- The quirky moose -- Florida's endearing manatee -- Post-jaws shark -- Green fire in her eyes -- America's iconic bald eagle -- Conclusion: Economics as the answer to a sustainable future.
Summary:
In Wild Capital, Barbara Jones demonstrates that looking at nature through the lens of the marketplace is a surprisingly effective approach to protecting the environment. Showing that policy-makers and developers rarely associate wild places with monetary values, Jones argues that nature should be viewed as a capital asset like any other in order for environmental preservation to be a competitive alternative to construction projects.
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