The Locator -- [(subject = "Marketing research--Congresses")]

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Author:
AMA Winter Educator's Conference (1995 : La Jolla, Calif.)
Title:
1995 AMA Winter Educator's Conference : marketing theory and applications / editors, David W. Stewart, Naufel J. Vilcassim.
Publisher:
American Marketing Association,
Copyright Date:
c1995
Description:
xvii, 500 p. : ill. ; 28 cm.
Subject:
Marketing--Congresses.
Marketing-research--Congresses.
Other Authors:
American Marketing Association.
Other Titles:
Marketing theory and applications.
Notes:
"Volume 6." Held February 11-14 at the San Diego Marriott-La Jolla in La Jolla, California. Includes bibliographical references and index.
ISBN:
9780877572558
0877572550
OCLC:
(OCoLC)32248261
Locations:
UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

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