The Locator -- [(subject = "Direct marketing")]

192 records matched your query       

Record 19 | Previous Record | MARC Display | Next Record | Search Results
Author:
Telli Yamamoto, Gonca
Title:
Mobilized marketing and the consumer : technological developments and challenges / Gonca Telli Yamamoto.
Publisher:
Business Science Reference,
Copyright Date:
c2010
Description:
xvi, 276 p. : ill. ; 29 cm.
Subject:
Electronic commerce
Cell phones
Direct marketing
Notes:
Includes bibliographical references and index.
Summary:
"This book explores technological developments and widespread issues concerning the explosion of mobile devices in the information age"--Provided by publisher.
ISBN:
1605669172 (ebook)
9781605669175 (ebook)
1605669164 (hardcover)
9781605669168 (hardcover)
OCLC:
(OCoLC)406132895
LCCN:
2009034817
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)

Initiate Another SILO Locator Search

This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.