Research for the grandparent economy -- A story of three generations -- The evolving grandparent -- Understanding grandparents as customers -- Mature marketing today -- Grandparents : the three-legged stool -- The rise of the multi-generational household -- The grandparent lifestyle : technology & connection -- The last word on grandparent spending.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.