The uncopyable foundation -- The uncopyable system (what you will learn in this book) -- The Marketing Diamond (TM) -- The three uncopyable strategies -- Uncopyable branding -- Uncopyable innovation: Stealing Genius (TM) -- Uncopyable experience -- Uncopyable tools and rules -- Creating rock stars -- Breakthrough referrals -- The rules -- Let's wrap this up.
Summary:
Argues that new advantage isn't found by going "outside the box"--you must build your own box.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.