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Author:

Bouchikhi, Hamid.

Title:

The soul of the corporation : how to manage the identity of your company / Hamid Bouchikhi, John R. Kimberly.

Publisher:

Wharton School Pub.,

Copyright Date:

c2008

Description:

xxxviii, 208 p. : ill. ; 24 cm.

Subject:

Corporate culture.
Corporate image.
Brand name products--Management.
Business names--Management.

Other Authors:

Kimberly, John R. (John Robert), 1942-

Notes:

Includes bibliographical references and index.

Contents:

Leadership challenges in the age of identity -- The I*Dimension -- The bright side of the I*Dimension -- The dark side of the I*Dimension -- Casualties of the I*Dimension -- To blend or not to blend: identity integration in mergers and acquisitions -- When should the cord be cut? managing identity in spin-offs -- Identity in strategic alliances and joint ventures -- Managing the I*Dimension at organizational and brand levels -- Masters of the I*Dimension -- Diagnosing your firm's identity -- Leading in the age of identity -- Epilogue.

ISBN:

9780131857261 (hardback : alk. paper)
0131857266 (hardback : alk. paper)

LCCN:

2007020423

Locations:

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

UDAX314 -- Charles C. Myers Library (Dubuque)

OVUX522 -- University of Iowa Libraries (Iowa City)