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Author:
Citroën, Lida, author.
Title:
Your next mission : a personal branding guide for the military-to-civilian transition / Lida Citroën.
Publisher:
Palisades Publishing,
Copyright Date:
©2014
Description:
xiv, 341 pages ; 22 cm
Subject:
Job hunting--Handbooks, manuals, etc.
Retired military personnel--Employment--United States.
Veterans--Employment--United States.
Employment interviewing.
Business etiquette.
Business etiquette.
Employment interviewing.
Job hunting.
Retired military personnel--Employment.
Veterans--Employment.
United States.
Handbooks and manuals.
Contents:
Part I: Understanding the transition. Approaching the transition ; Top 5 career myths dispelled ; Why hire a veteran? ; Corporate culture 101 ; Trust ; Hollywood misperceptions of the veteran ; Civilian careers other than corporate -- Part II: Getting started : your personal brand. What is personal branding? ; Why do veterans need a personal brand? ; Important elements to build your personal brand -- Part III: Building your personal brand. What is your current brand? ; Articulating your desired brand ; Set the vision of your goals ; The power of feedback ; Writing your brand promise ; Understanding your target audience ; Understanding your competition ; Tying it all together -- Part IV: Marketing your personal brand. Your elevator pitch ; Intentional networking ; Your visual brand identity ; Personal style, wardrobe, and image ; Body language ; Promoting yourself ; Social media/social networking -- Part IV: The job search. Job search tools ; Positioning yourself for success ; Research and preparation ; The interview ; Closing thoughts.
ISBN:
0983169047
9780983169048
OCLC:
(OCoLC)889818914
LCCN:
2013955006
Locations:
HWAX074 -- Hawkeye Community College Library (Waterloo)
BJPD251 -- Waukee Public Library (Waukee)

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