Gift-ology : the art and science of using gifts to cut through the noise, increase referrals, and strengthen client retention / John Ruhlin ; foreword by New York Times bestselling author Shep Hyken.
Includes bibliographical references (pages 161-172).
Summary:
What if you could create your own blue oasis where profits are higher, marketing is as natural as breathing, and competition is nearly nonexistent? This nirvana can be a reality when you practice the principles of Giftology.
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