31 records matched your query       

Title:

Strategies for communication research / Paul M. Hirsch, Peter V. Miller, and F. Gerald Kline, editors.

Publisher:

Sage Publications,

Copyright Date:

c1977

Description:

288 p. : ill. ; 24 cm.

Subject:

Communication--Research.
Methodology--Research--Methodology
Médias--Aspect social.
Communication--Recherche.
Médias--Recherche.
Massacommunicatie.
Onderzoek.

Other Authors:

Hirsch, Paul Morris.
Miller, Peter V.
Kline, F. Gerald.

Notes:

Includes bibliographies.

Contents:

Introduction / Paul M. Hirsch, Peter V. Miller, and F. Gerald Kline -- Part I: Organizational analysis and field studies -- Occupational, organizational, and institutional modals in mass media research: toward an integrated framework / Paul M. Hirsch -- The exception proves the rule: the study of routine news practice / Gaye Tuchman -- Approaches to objectivity: journalistic vs. social science perspectives / E. Barbara Phillips -- Client relationship and children's book published: a comparative study of mass media policy in two marketplaces / Joseph Turow -- When culture becomes a business / William N. McPhee -- Part II: Quantitative data collection and modeling -- Themes of measurement in communication research / Peter V. Miller -- Communicating measurement objectives in the survey interview / Peter V. Miller and Charles F. Cannell -- Cognitive similarity and communication between parents and adolescents / F Gerald Kline -- Exploring the structure of national issues: newspaper content and reader perceptions / Susan C. Greendale and Eric S. Fredin -- Part III: Conceptualizing time and temporal order -- Time in communication research / F. Gerald Kline -- Political information, mass media use in early adulthood, and political socialization: seeking clarity through cohort curves / James Danowski and Neal E. Cutler -- Time series analysis in communication research / Robert Krull and Albert S. Paulson -- Sampling across for communication research: a simulation / Robert B. Arundale.

Series:

Sage annual reviews of communication research ; v. 6

ISBN:

9780803908925 (pbk.)
080390892X (pbk.)
9780803908918
0803908911

LCCN:

77088630

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

PRAX771 -- Cowles Library (Des Moines)

OVUX522 -- University of Iowa Libraries (Iowa City)

OMAX631 -- Geisler Learning Resource Cntr (Pella)

UTAX115 -- Buena Vista University Library (Storm Lake)