Essential data collection -- Defining and entering the field -- Recording and organizing ethnographic field data : field notes, interviews, drawings, visual documentation, and survey data -- Participant observation and informal interviewing in the field -- Additional methods for collecting exploratory data -- In-depth, open-ended exploratory interviewing -- Semistructured interviews and observations -- Focus group interviews -- Structured approaches to ethnographic data collection : surveys -- Sampling in ethnographic research -- Defining and evaluating quality in ethnographic research.
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