Includes bibliographical references (pages [409]-425) and index.
Contents:
Introduction : calendar art as an object of knowledge -- Genealogy -- Vernacularizing capitalism : Sivakasi and its circuits -- When the gods go to market -- Naturalizing the popular -- Economy -- The sacred icon in the age of the work of art and mechanical reproduction -- The circulation of images and the embodiment of value -- Efficacy -- The efficacious image and the sacralization of modernity -- Flexing the canon.
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