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Author:
Chevalier, Michel, 1943-
Title:
Luxury brand management :
a world of privilege / Michel Chevalier, Gerald Mazzalovo.
Publisher:
John Wiley & Sons (Asia),
Copyright Date:
2008
Description:
xiv, 423 p. : ill. ; c24 cm.
Subject:
Brand name products--Management.
Branding (Marketing)
Luxuries--Marketing.
Other Authors:
Mazzalovo, Gerald.
Notes:
Includes bibliographical references and index.
ISBN:
0470823267
9780470823262
Locations:
UUAX975 --
Briar Cliff University - Mueller Library
(Sioux City)
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