Develop a brand identity -- Create brand visibility -- Build community consensus -- Design to excite guests -- Appeal to specific populations -- Price smartly -- Get the most out of media -- Maximize electronic communications -- Turn lifeguards and staff into ambassadors -- Use special events as promotions -- Enhance the bottom line with corporate sponsorships.
Summary:
"Aquatic Center Marketing will offer marketing ideas to both new and existing aquatic centers of all types and sizes. The book offers techniques to increase membership, re-energize attendance, establish a facility's value in the community, and reinforce the importance of aquatics as a lifetime activity. The book will include 11 chapters organized under four parts: Brand Management, Guest Communications, Marketing Development, and Marketing Without Millions. Specific topics will include creating mascots, attracting corporate sponsors, and catering to special populations"-- Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.