Madison Avenue manslaughter : an inside view of fee-cutting clients, profit-hungry owners and declining ad agencies / Michael Farmer ; foreword by Kevin Roberts, Executive Chairman of Saatchi & Saatchi.
Includes bibliographical references (pages 194-195).
Contents:
SECTION I: History. Remuneration -- the golden age -- The holding companies -- Mixed outcomes, 1973-1990 -- Shareholder value -- The rise of the management consultants -- Media expansion, media fragmentation and Balkanization of the industry -- SECTION II: Consequences -- Agency management of resources and profits -- The (out of date) self-organizing agency -- The results-focused paradigm -- Measurement of scopes of work -- Production, client service and strategic planning resources -- Managing scopes of work and preparing client resource plans -- Transforming the agency.
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