102 records matched your query       

Author:

Abrajano, Marisa, 1977-

Title:

Campaigning to the new American electorate : advertising to Latino voters / Marisa A. Abrajano.

Publisher:

Stanford University Press,

Copyright Date:

c2010

Description:

x, 198 p. : ill. ; 24 cm.

Subject:

Advertising, Political--United States.
Political campaigns--United States.
Hispanic Americans--Politics and government.

Notes:

Includes bibliographical references and index.

Contents:

Campaigning to a changing American electorate -- A theory of information-based advertising -- Campaigning to ethnic and racial minorities in the U.S. -- Candidates' advertising strategies -- Advertising effects on the Latino vote -- The consequences of an information-based advertising strategy -- The future of ethnically targeted campaigns -- Epilogue : the 2008 campaigns.

ISBN:

080476896X (pbk. : alk. paper)
9780804768962 (pbk. : alk. paper)
0804768951 (cloth : alk. paper)
9780804768955 (cloth : alk. paper)

OCLC:

(OCoLC)494691329

LCCN:

2009052985

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)

PRAX771 -- Cowles Library (Des Moines)

OIAX792 -- Grinnell College (Grinnell)

PQAX094 -- Wartburg College - Vogel Library (Waverly)