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Author:

Gardner, Andrea.

Title:

30 second seduction : how advertisers lure women through flattery, flirtation, and manipulation / Andrea Gardner.

Publisher:

Distributed by Publishers Group West,

Copyright Date:

c2008

Description:

283 p. ; 21 cm.

Subject:

Women consumers--United States.
Women in advertising--United States.
Marketing--United States.

Notes:

Includes bibliographical references (p. 273-280).

Contents:

The scholar -- The best friend -- The fan -- The player -- The show-off -- The dreamboat -- The romantic -- The sneak -- The fence mender -- Epilogue.

ISBN:

1580052126
9781580052122

LCCN:

2007039236

Locations:

UUAX975 -- Briar Cliff University - Mueller Library (Sioux City)