Part I. Marketing, experiential design and innovation. 1. Experience marketing--systematic literature review : identifying future avenues / Nelson de Matos, Julio Mendes, Manuela Guerreiro ; 2.Innovation through the experience economy : the synergy between products, services, and experiences / Mohammad Bagheri, Cláudia Braga da Cunha -- Part II. Branding, identity and product-service design. 3. Old species, new products : creative seafood and sustainability / Jorge Ramos, Pedro G. Lino ; 4. A study of colour preferences on packaging considering customers' connotations : insights from Iranian saffron / Armita Serajzahedi, Seyed Hashem Mosaddad, Neda Shokranipour, Mahtab Khavareh, Niloufar Vasetipour -- Part III. Digital marketing, interaction design and human-centred design. 5. Marketing and design intersections / Vladislav Shvedchikov, António Lacerda ; 6. From digital marketing to marketing automation : practices and answers of the Portuguese hotel sector / Pedro M. Cascada, Marisol B. Correia, Nelson de Matos, Carlos M.R. Sousa, Célia M.Q. Ramos -- Part IV. Research methodologies developments in design management and marketing. 7. Design thinking : a path towards designerly way of place branding / Homayoun Golestaneh, Manuela Guerreiro, Patrícia Pinto ; 8. A proposal for an adaptive method for the marketing of new products in SME's : an approach based on design / María Alejandra Borbón-Fortunato, Ana María Torres-Caballero, José Javier Aguilar-Zambrano -- Part V. Marketing, creativity and experiential design : future avenues. 9. European enhancement of cultural and creative tourism : an overview / Cláudia Helena N. Henriques ; 10. Identifying students' preferences to design pleasant learning environments / Armita Serajzahedi, Seyed Hashem Mosaddad.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.