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Author:
Azzaro, Marian.
Title:
Strategic media decisions /
by Marian Azzaro, with Dan Binder [and others].
Edition:
2nd ed.
Publisher:
Copy Workshop,
Copyright Date:
©2008
Description:
xvii, 538 pages : illustrations ; 24 cm
Subject:
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
Communication en marketing.
Ventes--Promotion.
Marketing direct.
Advertising.
Communication in marketing.
Direct marketing.
Sales promotion.
Other Authors:
Binder, Dan.
Notes:
Includes index.
ISBN:
9781887229333
1887229337
OCLC:
(OCoLC)225096753
Locations:
UVAX975 --
Western Iowa Tech Library
(Sioux City)
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This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.