Introduction / Patrícia Calca and Célia Belin -- Political elites, public opinion, and image management: the George W. Bush and Barack Obama campaigns and administrations / António Marques Bessa -- The construction of the George W. Bush administration's image: a content analysis of his speeches / Célia Belim -- The image of Barack Obama and his administration in the Spanish press / Pablo Biderbost, Guillermo Boscán, and Gisselle de la Cruz Hermida -- The image of Barack Obama and his administration in the international media: the case of Portuguese media / Celia Belim -- The Bush and Obama administrations as seen by Islamists / Maria do Céu Pinto and Sandra Costa -- American nuclear strategy: the management of international image and public opinion / Adérito Vicente and Susana Cabaço --Presidential speech-making and leadership images in times of crisis: Bush vs. Obama / Patícia Calca and Sebastian Köhler -- Final remarks / Célia Belim and Patrícia Calca.
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